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Welcome to the McCann Joburg LIVE weekly wrap up - where staying on the pulse of the industry, social media and culture trends is most central to the creative product. Subscribe to our LIVE daily mailer here to keep up with 6 trends... every day. Create... the #Truth&Dare way. Here are our top 5 picks of the week.

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Rising Vodacom United Rugby Championship sets all-time record audience for single round

Users get a taste of Google's AI search results, unprompted

Lyft deepens ad-targeting, measurement bench as in-app video launches

The rise of podcasting in South Africa – a growing opportunity for brands

BBC Studios and SABC announce the launch of BBC Primetime

Hugo Boss lands on Roblox to promote new denim-inspired clothing line

Google search is trying to tackle 'low-quality' content

Outdoor network’s rotating digital billboard network goes national, maximising ROI for advertisers

Mike Abel wants to challenge perspectives with new podcast Willing & Abel

‘We Create Next’ by McCann New York