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Truth about Youth

If Millennials are their own breed of mobile consumer, then the Snapchat-wielding Generation is surely a new species entirely. Our second “Truth About Youth” includes more than 30,000 interviews across the globe to explore the ever-changing landscape of youth culture and how marketers can engage this dynamic audience.

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Published in 2019 | Updated on 2020

Truth about Africa

Published in 2017 | Updated on 2023

The Truth About Age

Published in 2014 | Updated on 2023

Truth about Shopping

Published in 2013 | Updated on 2023

Truth about Affluence

Published in 2013 | Updated on 2023

Truth about Global Brands

Published in 2013 | Updated on 2023

Truth about the Connected You

Published in 2012 | Updated on 2023

Truth about Beauty

Published in 2012 | Updated on 2016

Truth about Moms

Published in 2012 | Updated on 2015

Truth about Wellness